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IdealFit
Fitness Programs + Campaign Design • 2017
IdealFit is a women’s sports nutrition brand owned but The Hut Group, an e-commerce company headquartered in Manchester, UK. This is a sample of projects during my time designing for the US office, which worked closely with local fitness influencers as the face of the brand.
Black Friday Campaign
I created the designs and style guide for IdealFit's Black Friday promotions. The campaign was seen across email, social media posts and ads, and the company website.
Fitness Program Branding + Design
I designed program guides for IdealFit trainers with custom branding to assist users with coaching for workouts and nutrition. Guides included recipes, workout visuals, and tips.
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